Social media is a powerful tool to promote your business’ products and services. However, if you choose the wrong social media platform to advertise your business – you will hear crickets. You might get some views, likes and comments but none of these vanity metrics can guarantee you a sale or lead. Hence it is important that you conduct market research on your desired target market and pinpoint where exactly they hang out. Don’t assume where they might be, always conduct research. A educated guess is better than an uneducated one. When you are at the right place, right time – you are very likely to find the right client. Take the extra mile and get those qualified leads.