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My Hobby Turned into a Business

Two years ago, I started my business (by accident). NO JOKE. Starting a business was always a childhood dream but for some reason, I didn’t expect to start one at a relatively young age. For some reason, I thought the best time to start a business was; after university when I have a job savedContinue reading “My Hobby Turned into a Business”

Importance of White Space in Your Website

What is common with successful and converting websites? Businesses with successful websites provide a smooth user experience for their visitors. They make it clear what they offer to their visitors and what steps visitors need to take if they are interested. In this series of posts, I will be sharing one design principle every weekContinue reading “Importance of White Space in Your Website”

Develop a Unique Design Style

Copying Your Competitors’ Design Style Ain’t a Good Look. Despite what kind of business you run, one of the obvious goals is to differentiate yourself from competitors. How can you achieve this by (literally) copying and pasting a competitor’s design style? You might think you can get away with it but people are not blind.Continue reading “Develop a Unique Design Style”

Never Doubt Your Capabilities.

Last week, I had a brand strategy session with a fellow business owner. They needed help with developing a cohesive personal brand. I usually run auditing sessions where I provide implementable feedback for a business’ website but doing a session that was brand focused was something new to me. Although I know one or twoContinue reading “Never Doubt Your Capabilities.”

Do you have a ‘About’ section in your Website?

Recently I have scanned a good number of funnels/websites. Several of the funnels barely introduce the businessman or the business itself – they are so focused on selling their products/services. There is a saying that PEOPLE FOLLOW PEOPLE, not businesses. Those who actually checkout and purchase your products and services, know without confusion WHO YOUContinue reading “Do you have a ‘About’ section in your Website?”

Is the Website For You or For the Prospect?

Do you design your website for YOU or for the end user/s? Most entrepreneurs design their own website and that’s alright however I have noticed a common mistake. They design the website for themselves – not for their potential clients or customers. Yes, there is a difference. If you design the website for YOURSELF, youContinue reading “Is the Website For You or For the Prospect?”