My Hobby Turned into a Business

Two years ago, I started my business (by accident). NO JOKE. Starting a business was always a childhood dream but for some reason, I didn’t expect to start one at a relatively young age. For some reason, I thought the best time to start a business was; after universitywhen I have a jobsaved enough money…

My Hobby Turned into a Business

Two years ago, I started my business (by accident). NO JOKE. Starting a business was always a childhood dream but for some reason, I didn’t expect to start one at a relatively young age. For some reason, I thought the best time to start a business was; after universitywhen I have a jobsaved enough money…

Create your own opportunities.

My business started out as a passion project and a few months later, after getting 'awakened' by a inspirational business webinar - I decided to register my 'passion project' to a business. I created my 'opportunity'. I didn't just wait for something to happen. I was constantly doing something to make my life better. It…

Research. Research. Research.

Social media is a powerful tool to promote your business' products and services. However, if you choose the wrong social media platform to advertise your business - you will hear crickets. You might get some views, likes and comments but none of these vanity metrics can guarantee you a sale or lead. Hence it is…

Importance of White Space in Your Website

What is common with successful and converting websites? Businesses with successful websites provide a smooth user experience for their visitors. They make it clear what they offer to their visitors and what steps visitors need to take if they are interested. In this series of posts, I will be sharing one design principle every week…

Develop a Unique Design Style

Copying Your Competitors' Design Style Ain't a Good Look. Despite what kind of business you run, one of the obvious goals is to differentiate yourself from competitors. How can you achieve this by (literally) copying and pasting a competitor's design style? You might think you can get away with it but people are not blind.…

Never Doubt Your Capabilities.

Last week, I had a brand strategy session with a fellow business owner. They needed help with developing a cohesive personal brand. I usually run auditing sessions where I provide implementable feedback for a business' website but doing a session that was brand focused was something new to me. Although I know one or two…

Do you have a ‘About’ section in your Website?

Recently I have scanned a good number of funnels/websites. Several of the funnels barely introduce the businessman or the business itself – they are so focused on selling their products/services. There is a saying that PEOPLE FOLLOW PEOPLE, not businesses. Those who actually checkout and purchase your products and services, know without confusion WHO YOU…

Is the Website For You or For the Prospect?

Do you design your website for YOU or for the end user/s? Most entrepreneurs design their own website and that’s alright however I have noticed a common mistake. They design the website for themselves – not for their potential clients or customers. Yes, there is a difference. If you design the website for YOURSELF, you…

Helping Coaches, Consultants & Educators Increase Credibility + Leads via Branding & Website Design

CASIA DESIGN is a small hardworking design studio specialising in Elegant Branding and Website Design. Our work is built with strategy, research and design principles. To date, we have helped over Fifty Start-ups and Small Businesses increase their credibility online, via design and consultancy. We served clients from the United States, United Kingdom, India, Africa…